George Steuart Ethicals is the manufacturing arm of the personal care and detergent ranges within the FMCG sector; it is a 100% owned subsidiary of GS Consumer.

It operates a GMP certified factory which has the capacity to produce creams, liquid personal care products and perfumes. The factory is also capable of manufacturing industrial detergents in both retail and bulk SKUs. The products retail under the brands Seri, Ruveda, and Sterill (home and professional). GS Ethicals’ manufacturing capacity also allows it to customise and co-pack for private labels, including for exports. Already, the company has begun exporting to the Maldives.

The company is strengthened by a specialised team and laboratory facilities that enable continuous research and new product development, with its focus being on affordable, high quality formulations that meet everyday consumer needs. GS Ethicals is meticulous about maintaining quality and safety throughout its processes, thus maintaining full regulatory compliance within its factory, sourcing raw materials and natural extracts from trusted suppliers and ensuring that all packaging confirms with cosmetics safety protocols.

Seri products captures the wonder of skincare properties in natural ingredients to bring products that are specially developed for Sri Lankan skin.

Ruveda is manufactured from an innovative blend of Ayurvedic ingredients, carefully curated by skincare experts, for remarkably transformative results. The ingredients in Ruveda products are extracted from the best local sandalwood, turmeric, wild turmeric, columba and liquorice.

Sterill offers a variety of sanitisers and hand washes proven to kill 99.9% of illness-causing germs. Earning the trust of consumers, today Sterill has grown into a leading Sanitiser brand approved by the National Medicines Regulatory Authority, manufactured as per the guidelines set by the WHO.

Sterill Home caters to the day-to-day needs of homes and families through a variety of product categories that include dish wash and multi-purpose cleaners. The Sterill Home range has been dermatologically tested and is safe on skin, as backed by internationally accredited laboratories.

Sterill Professional comprises of a wide range of industrial detergents that offer industrial-level cleaning solutions for housekeeping and kitchen care, laundry, auto-care, and large-scale sanitisation.